REDESIGNING PAPAYA GLOBAL KNOWLEDGE BASE

2024-2025

I co-led the redesign of the Papaya Knowledge Base to deliver a more seamless, intuitive user experience. The platform provides localized employment and payment insights, now fully integrated with the Papaya platform, and features "Ask AI" — a chatbot guiding users through compliance and workforce challenges.

ROLE
Lead designer
TEAM
Design with: Amit Tzemach
Developed by: Dofinity
Client: Papaya Global
CONTEXT

Redesigning Knowledge. Empowering Users.

Redesigning Papaya’s platform to deliver seamless global employment, compliance, and payment support.
problem statement

(1) "Switching between the Knowledge Base and the main platform breaks my workflow."

The lack of integration made users jump between systems, leading to frustration and inefficiency.

(2) Overwhelming Textual Content

Heavy blocks of information made it difficult for users to scan, absorb, and act on critical employment and payment details efficiently.

Motivation
Simplify access to critical information
Enable real-time user support with AI
Improve readability of dense content
USER MAPPING

(1)

Frustration: Users waste time searching for information
Business Risk: Lower platform engagement and client dissatisfaction

(2)

Frustration: Users feel stuck and overwhelmed
Business Risk: Increased support tickets and slower client success

(3)

Frustration: Users struggle to scan and apply information
Business Risk: Reduced knowledge base effectiveness and trust

OLD DESIGN
  • Centralized Search Focus

    Reorganized the layout to establish a clear hierarchy and make the search bar the primary interaction point.
  • Reduced Button Overload

    Minimized the number of side buttons to create a cleaner, more focused interface.
  • Enhanced Text Readability

    Streamlined heavy text blocks to improve scanability and user comprehension
Design Execution

Close collaboration with the Performance Lead and the Knowledge Base Project Manager allowed us to shape a design that not only met operational needs but also streamlined content delivery and improved client usability.

Before

After

NEW DESIGN
  • Clearer content structure

    Grouped country information into clean, scannable blocks instead of a flat list.
  • Streamlined navigation:

    Improved side menu hierarchy and smoother tab transitions.
  • Reduced visual noise:

    Minimized distracting elements like oversized buttons and alert boxes.
  • Enhanced text readability:

    Better spacing, section separation, and more comfortable reading flow.
  • Consistent visual language:

    Aligned typography, colors, and layout with Papaya Global’s platform standards.
Results

The redesign had a measurable impact on user behavior and platform efficiency:

  • 27% reduction in unnecessary clicks
Clicks dropped from 80,000 in January to 58,262 in April, indicating that users were finding information more quickly and navigating more efficiently.
  • Sustained high engagement

    Despite the drop in clicks, the average session length remained stable at 5–6 minutes, showing that users stayed engaged with the content and navigated with greater intent.

These results highlight a significant improvement in user flow, content accessibility, and overall platform usability.

Launched Ask AI, an assistant helping users find answers and navigate complex topics faster.

Future Opportunities

Making Knowledge More Accessible

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